.trends-page{min-height:100vh;background:#fbfaff;color:#281f3c}.trends-page main{overflow:hidden}.trends-hero{position:relative;padding-top:67px;padding-bottom:55px}.trends-hero:after{position:absolute;right:-80px;top:5px;width:390px;height:390px;border:1px solid #d9c8ff;border-radius:50%;box-shadow:0 0 0 33px rgba(219,205,255,.3),0 0 0 85px rgba(233,224,255,.22);content:""}.trends-eyebrow{position:relative;z-index:1;display:inline-flex;align-items:center;gap:8px;color:#875bc9;font-size:11px;font-weight:950;letter-spacing:.12em;text-transform:uppercase}.trends-eyebrow i{width:8px;height:8px;border-radius:50%;background:#f35496;box-shadow:0 0 0 5px rgba(243,84,150,.14)}.trends-hero-copy{position:relative;z-index:1;display:grid;grid-template-columns:minmax(0,1fr) 310px;grid-gap:42px;gap:42px;align-items:end;margin-top:21px}.trends-overline{max-width:490px;margin:0 0 9px;color:#766d82;font-size:15px;line-height:1.4}.trends-hero h1{max-width:715px;margin:0;font-size:clamp(51px,7.5vw,91px);line-height:.9;letter-spacing:-.075em}.trends-hero h1 em{color:#8359e4;font-style:normal}.trends-intro{max-width:310px;margin:0 0 4px;color:#665b74;font-size:17px;line-height:1.48}.trends-hero-mark{position:absolute;z-index:1;right:78px;top:96px;display:flex;flex-direction:column;align-items:center;gap:9px;color:#633e9a;font-size:10px;font-weight:950;letter-spacing:.13em}.trends-hero-mark b{display:grid;width:64px;height:64px;place-items:center;border:1px solid rgba(104,67,175,.27);border-radius:50%;background:rgba(255,255,255,.58);font-size:30px;font-weight:500}.trends-now{padding:39px 0 57px;border-top:1px solid rgba(91,64,149,.11);border-bottom:1px solid rgba(91,64,149,.11)}.trends-section-heading{display:flex;align-items:end;justify-content:space-between;gap:40px;margin-bottom:24px}.trends-closing>span,.trends-section-heading>div>span{color:#e34d91;font-size:10px;font-weight:950;letter-spacing:.13em;text-transform:uppercase}.trends-section-heading h2{margin:7px 0 0;font-size:clamp(29px,4vw,43px);letter-spacing:-.052em;line-height:1}.trends-section-heading>p{max-width:378px;margin:0;color:#766d82;font-size:14px;line-height:1.48}.trends-desks{display:grid;grid-template-columns:repeat(3,1fr);grid-gap:13px;gap:13px}.trend-desk{display:flex;align-items:center;gap:13px;min-height:105px;padding:17px;border:1px solid rgba(88,62,145,.13);border-radius:19px;background:#fff;color:#312446;box-shadow:0 9px 20px rgba(56,36,85,.055);transition:.2s ease}.trend-desk:hover{border-color:#af8df2;transform:translateY(-2px);box-shadow:0 14px 25px rgba(56,36,85,.1)}.trend-desk-dot{display:grid;flex:0 0 37px;width:37px;height:37px;place-items:center;border-radius:12px;background:#eee7ff;color:#7047b9;font-size:19px;font-weight:900}.trend-desk:nth-child(2) .trend-desk-dot{background:#dff6f3;color:#25746e}.trend-desk:nth-child(3) .trend-desk-dot{background:#ffe5f0;color:#c33f76}.trend-desk div{min-width:0}.trend-desk strong{display:block;font-size:16px;letter-spacing:-.02em}.trend-desk small{display:block;margin-top:3px;color:#7b7287;font-size:11px;line-height:1.25}.trend-desk>b{margin-left:auto;color:#7856a9;font-size:10px;line-height:1.2;text-align:right;white-space:nowrap}.trend-desk>b i{font-style:normal;font-size:14px}.trends-disclaimer{margin:18px 0 0;color:#938a9d;font-size:12px}.trends-archive{padding-top:65px;padding-bottom:72px}.trends-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));grid-gap:17px;gap:17px}.trend-card{position:relative;display:flex;min-height:290px;flex-direction:column;justify-content:space-between;overflow:hidden;padding:25px 26px 22px;border:1px solid rgba(68,44,104,.1);border-radius:27px;box-shadow:0 15px 31px rgba(57,32,86,.075)}.trend-card:after{position:absolute;right:-48px;bottom:-62px;width:180px;height:180px;border:1px solid rgba(255,255,255,.66);border-radius:50%;box-shadow:0 0 0 25px rgba(255,255,255,.12);content:""}.trend-card.violet{background:linear-gradient(140deg,#eee7ff,#dcd0ff)}.trend-card.mint{background:linear-gradient(140deg,#e3f9f5,#cbebe6)}.trend-card.peach{background:linear-gradient(140deg,#fff0e5,#ffe1ce)}.trend-card.lemon{background:linear-gradient(140deg,#fff9de,#f8edb7)}.trend-card-bottom,.trend-card-top{position:relative;z-index:1;display:flex;align-items:center;justify-content:space-between;gap:13px}.trend-card-top>span:first-child{font-size:11px;letter-spacing:.12em}.trend-platform{padding:6px 9px;border:1px solid rgba(55,35,83,.1);border-radius:50px;background:rgba(255,255,255,.5);font-size:10px;font-weight:850}.trend-card h3{margin:24px 0 8px;font-size:clamp(30px,4vw,48px);line-height:.96;letter-spacing:-.059em}.trend-card h3,.trend-card p{position:relative;z-index:1;max-width:470px}.trend-card p{margin:0;color:#4e405e;font-size:15px;line-height:1.43}.trend-card-bottom em{font-size:11px;font-style:normal;font-weight:900}.trend-card-bottom a{position:relative;z-index:1;display:inline-flex;align-items:center;gap:8px;padding:9px 12px;border-radius:11px;background:rgba(255,255,255,.7);color:#38234c;font-size:11px;font-weight:950}.trend-card-bottom a:hover{background:#fff}.trend-card-bottom a b{font-size:15px}.trend-number{position:absolute;z-index:0;right:14px;bottom:-36px;color:rgba(62,39,92,.1);font-size:126px;font-weight:950;letter-spacing:-.1em}.trends-closing{position:relative;overflow:hidden;margin-bottom:82px;padding:57px 28px;border-radius:31px;background:#33234b;color:#fff;text-align:center}.trends-closing:after{position:absolute;right:-55px;top:-142px;width:305px;height:305px;border:1px solid rgba(255,255,255,.13);border-radius:50%;box-shadow:0 0 0 32px rgba(255,255,255,.035);content:""}.trends-closing>*{position:relative;z-index:1}.trends-closing>span{color:#bff8ee}.trends-closing h2{margin:13px 0;font-size:clamp(32px,4.6vw,52px);line-height:.99;letter-spacing:-.057em}.trends-closing p{max-width:480px;margin:0 auto 26px;color:#ddd4e8;font-size:15px;line-height:1.45}.trends-closing a{display:inline-flex;align-items:center;gap:14px;padding:12px 18px;border-radius:14px;background:#fff;color:#553885;font-size:13px;font-weight:950}.trends-closing a b{font-size:18px}@media(max-width:720px){.trends-hero{padding:38px 6px}.trends-hero:after{right:-155px;top:-79px;width:310px;height:310px}.trends-hero-copy{display:block;margin-top:19px}.trends-overline{max-width:320px;font-size:14px}.trends-hero h1{max-width:390px;font-size:54px}.trends-intro{max-width:340px;margin-top:20px;font-size:15px}.trends-hero-mark{right:16px;top:105px}.trends-hero-mark b{width:51px;height:51px;font-size:24px}.trends-now{width:calc(100% - 24px);padding:30px 0 40px}.trends-section-heading{display:block;margin-bottom:18px}.trends-section-heading>p{margin-top:11px;font-size:13px}.trends-desks{grid-template-columns:1fr;gap:10px}.trend-desk{min-height:83px}.trend-desk>b{display:none}.trends-disclaimer{font-size:11px}.trends-archive{width:calc(100% - 24px);padding-top:44px;padding-bottom:48px}.trends-grid{grid-template-columns:1fr;gap:13px}.trend-card{min-height:246px;padding:22px;border-radius:23px}.trend-card h3{margin-top:19px;font-size:38px}.trend-card p{font-size:14px}.trends-closing{width:calc(100% - 24px);margin-bottom:58px;padding:43px 20px;border-radius:25px}.trends-closing p{font-size:14px}}.trend-format{margin:0 0 10px!important;color:#8757b1!important;letter-spacing:.08em;line-height:1.25!important}.trend-card-bottom>div{position:relative;z-index:1;display:grid;grid-gap:5px;gap:5px;max-width:70%}.trend-card-bottom small{display:block;color:#5e4f6b;font-size:10px;line-height:1.28}.trend-card-bottom small b{color:#3b284d}.viral-decoder{display:grid;grid-template-columns:.84fr 1.16fr;grid-gap:52px;gap:52px;align-items:center;margin-bottom:76px;padding:47px;border:1px solid rgba(101,69,166,.13);border-radius:34px;background:radial-gradient(circle at 5% 0,rgba(239,74,156,.15),transparent 30%),radial-gradient(circle at 94% 100%,rgba(83,192,181,.18),transparent 34%),linear-gradient(135deg,#fff,#f8f4ff);box-shadow:0 22px 50px rgba(59,37,88,.08)}.viral-decoder-heading>span{color:#8c4eb6;font-size:10px;font-weight:950;letter-spacing:.13em;text-transform:uppercase}.viral-decoder-heading h2{margin:12px 0 14px;font-size:clamp(34px,4vw,50px);line-height:.96;letter-spacing:-.06em}.viral-decoder-heading h2 em{color:#e34d91;font-style:normal}.viral-decoder-heading p{max-width:420px;margin:0;color:#6e617a;font-size:14px;line-height:1.55}.viral-principles{display:grid;grid-template-columns:1fr 1fr;grid-gap:12px;gap:12px}.viral-principles article{min-height:156px;padding:19px;border:1px solid rgba(103,67,170,.12);border-radius:21px;background:rgba(255,255,255,.75);box-shadow:0 9px 20px rgba(55,34,85,.05)}.viral-principles article:nth-child(2){background:#fffaf0}.viral-principles article:nth-child(3){background:#f3fcfa}.viral-principles article:nth-child(4){background:#fff5fa}.viral-principles span{color:#9c78d9;font-size:10px;font-weight:950;letter-spacing:.1em}.viral-principles h3{margin:20px 0 7px;font-size:18px;letter-spacing:-.035em}.viral-principles p{margin:0;color:#716579;font-size:12px;line-height:1.43}@media(max-width:720px){.trend-card{min-height:285px}.trend-format{font-size:9px!important}.trend-card-bottom small{font-size:9px}.trend-card-bottom>div{max-width:66%}.viral-decoder{display:block;width:calc(100% - 24px);margin-bottom:50px;padding:30px 20px;border-radius:27px}.viral-decoder-heading h2{font-size:36px}.viral-decoder-heading p{font-size:13px}.viral-principles{gap:9px;margin-top:27px}.viral-principles article{min-height:142px;padding:15px;border-radius:17px}.viral-principles h3{margin-top:17px;font-size:16px}.viral-principles p{font-size:11px}}.trends-hero{min-height:474px;padding-top:72px!important;padding-bottom:58px!important;isolation:isolate}.trends-hero:after{right:0!important;top:18px!important;width:405px!important;height:405px!important}.trends-eyebrow,.trends-hero-copy{position:relative;z-index:2}.trends-hero-copy{display:block!important;max-width:655px;margin-top:22px!important}.trends-hero-copy>div{max-width:610px}.trends-overline{max-width:430px}.trends-hero h1{max-width:575px;font-size:clamp(58px,6.7vw,88px)!important}.trends-hero .trends-intro{max-width:440px;margin:19px 0 0!important;color:#5e516f;font-size:16px;line-height:1.5}.trends-hero-character{position:absolute;z-index:1;right:4%;bottom:0;width:min(315px,26vw);margin:0;pointer-events:none}.trends-hero-character img{display:block;width:100%;height:auto;mix-blend-mode:screen;filter:drop-shadow(0 21px 28px rgba(129,49,119,.23))}.trends-hero-cta{display:inline-flex;align-items:center;gap:14px;min-height:46px;margin-top:23px;padding:0 17px;border-radius:14px;background:#241d38;color:#fff;font-size:11px;font-weight:950;box-shadow:0 13px 27px rgba(45,35,77,.17);transition:transform .2s ease,box-shadow .2s ease}.trends-hero-cta:hover{transform:translateY(-2px);box-shadow:0 17px 31px rgba(45,35,77,.24)}.trends-hero-cta b{color:#77ded5;font-size:18px}.trends-hero-share{position:absolute;z-index:3;right:calc(4% + min(315px,26vw));top:173px;display:flex;align-items:center;gap:8px;padding:8px 12px 8px 8px;border:1px solid rgba(224,72,150,.25);border-radius:999px;background:rgba(255,255,255,.86);box-shadow:0 12px 25px rgba(99,48,123,.13);color:#d84291;font:950 11px/1 inherit;letter-spacing:.06em;text-transform:uppercase;cursor:pointer;animation:share-float 2.8s ease-in-out infinite}.trends-hero-share:hover{background:#fff;animation-play-state:paused}.trends-hero-share:focus-visible{outline:3px solid rgba(128,88,231,.38);outline-offset:3px}.trends-hero-share i{display:grid;width:29px;height:29px;place-items:center;border-radius:50%;background:linear-gradient(135deg,#f35aab,#8058e7);color:#fff}.trends-hero-share svg{width:16px;height:16px;fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:2.2}@keyframes share-float{0%,to{transform:translateY(0);box-shadow:0 12px 25px rgba(99,48,123,.13)}50%{transform:translateY(-7px);box-shadow:0 17px 31px rgba(99,48,123,.2)}}@media(max-width:720px){.trends-hero{min-height:605px;padding:40px 16px 0!important}.trends-hero:after{right:-116px!important;top:152px!important;width:330px!important;height:330px!important}.trends-hero-copy{margin-top:18px!important}.trends-hero h1{max-width:380px;font-size:56px!important}.trends-hero .trends-intro{position:absolute;top:370px;left:0;max-width:250px;margin:0!important;padding:8px 10px;border-radius:12px;background:rgba(255,255,255,.56);box-shadow:0 7px 22px rgba(255,255,255,.92),0 2px 8px rgba(48,26,72,.18);-webkit-backdrop-filter:blur(5px);backdrop-filter:blur(5px);color:#362448;font-size:14px;text-shadow:0 1px 0 rgba(255,255,255,.94)}.trends-hero-cta{position:absolute;left:0;top:482px;min-height:42px;margin:0;padding-inline:14px;font-size:10px}.trends-hero-character{right:-4px;bottom:-8px;width:305px}.trends-hero-share{right:196px;top:303px;padding:6px 9px 6px 6px;font-size:9px}.trends-hero-share i{width:25px;height:25px}.trends-hero-share svg{width:14px;height:14px}}@media(prefers-reduced-motion:reduce){.trends-hero-share{animation:none}}.trends-desks .trend-desk{position:relative;overflow:hidden;min-height:120px;border-color:rgba(97,69,151,.14);background:linear-gradient(135deg,#fff,#fcfaff);box-shadow:0 14px 30px rgba(56,36,85,.075)}.trends-desks .trend-desk:after{position:absolute;right:-30px;bottom:-38px;width:120px;height:120px;border:1px solid;border-radius:50%;opacity:.08;content:""}.trends-desks .trend-desk:hover{transform:translateY(-4px);box-shadow:0 19px 38px rgba(56,36,85,.13)}.trends-desks .trend-desk-dot{width:48px;height:48px;flex-basis:48px;border-radius:16px;background:#fff;color:#111;box-shadow:0 9px 18px rgba(40,27,67,.12)}.trend-desk-dot svg{width:25px;height:25px;fill:currentColor;stroke:currentColor;stroke-width:2}.trend-desk-dot svg circle,.trend-desk-dot svg rect{fill:none}.trend-desk-dot svg .source-play{fill:#fff;stroke:none}.source-tiktok{color:#1d1726!important;background:radial-gradient(circle at 0 0,rgba(37,244,238,.17),transparent 36%),linear-gradient(135deg,#fff,#f8fbff)!important}.source-tiktok .trend-desk-dot{color:#111;box-shadow:-2px 0 #25f4ee,2px 1px #fe2c55,0 9px 18px rgba(40,27,67,.1)}.source-tiktok .trend-desk-dot svg{filter:drop-shadow(-1px 0 #25f4ee) drop-shadow(1px 1px #fe2c55)}.source-youtube{color:#351c32!important;background:radial-gradient(circle at 0 0,rgba(255,0,51,.12),transparent 36%),linear-gradient(135deg,#fff,#fff9fa)!important}.source-youtube .trend-desk-dot{color:#ff0033}.source-youtube .trend-desk-dot svg rect{fill:#ff0033;stroke:none}.source-youtube .trend-desk-dot svg .source-play{fill:#fff}.source-instagram{color:#402441!important;background:radial-gradient(circle at 0 0,rgba(224,54,129,.14),transparent 36%),linear-gradient(135deg,#fff,#fffbfe)!important}.source-instagram .trend-desk-dot{background:linear-gradient(45deg,#feda75,#fa7e1e 25%,#d62976 52%,#962fbf 75%,#4f5bd5);color:#fff}.source-instagram .trend-desk-dot svg{stroke-width:2.2}.trends-desks .trend-desk strong{font-size:17px}.trends-desks .trend-desk small{margin-top:5px;font-size:11px}.trends-desks .trend-desk>b{position:relative;z-index:1;padding:8px 10px;border-radius:10px;background:rgba(255,255,255,.72)}@media(max-width:720px){.trends-desks .trend-desk{min-height:104px}.trends-desks .trend-desk-dot{width:46px;height:46px;flex-basis:46px}.trends-desks .trend-desk>b{display:inline-flex;align-items:center;gap:4px;margin-left:auto;padding:7px 8px;font-size:9px}.trends-desks .trend-desk>b i{font-size:12px}}.trend-card{min-height:340px!important;padding:20px 22px!important}.trend-card-top>span:first-child{font-size:27px!important;line-height:1;font-weight:950;letter-spacing:-.06em}.trend-platform{display:inline-flex;align-items:center;gap:6px;padding:7px 10px!important;background:rgba(255,255,255,.78)!important;font-size:10px!important}.trend-platform i{display:grid;width:18px;height:18px;place-items:center;border-radius:6px;background:#fff;color:#211a2f}.trend-platform svg{width:14px;height:14px;fill:currentColor;stroke:currentColor;stroke-width:2}.trend-platform svg rect{fill:#ff0033;stroke:none}.trend-platform svg .trend-platform-play{fill:#fff;stroke:none}.trend-card-main{display:grid;grid-template-columns:126px minmax(0,1fr);grid-gap:18px;gap:18px;align-items:start;margin:14px 0 9px}.trend-preview{position:relative;display:block;min-height:148px;margin:0;overflow:hidden;border-radius:17px;background:#2b1b47;box-shadow:0 12px 20px rgba(55,28,75,.16)}.trend-preview:after{position:absolute;inset:0;background:linear-gradient(180deg,transparent 44%,rgba(24,11,38,.45));content:""}.trend-preview img{display:block;width:100%;height:148px;object-fit:cover}.trend-preview>div{display:grid;position:relative;z-index:1;min-height:148px;place-items:center;padding:16px;background:radial-gradient(circle at 80% 10%,rgba(255,112,194,.78),transparent 25%),linear-gradient(145deg,#9d6efa,#482571);color:#fff;text-align:center}.trend-preview>div svg{width:37px;height:37px;fill:#fff}.trend-preview>div svg rect{fill:#ff0033}.trend-preview>div .trend-platform-play{fill:#fff}.trend-preview>div span{font-size:10px;font-weight:950;letter-spacing:.1em;line-height:1.15;text-transform:uppercase}.trend-card-copy h3{margin:7px 0!important;font-size:clamp(25px,3vw,36px)!important;line-height:.92}.trend-card-copy>p:not(.trend-format){font-size:13px!important;line-height:1.34}.trend-format{margin:0!important;color:#7b4bd1!important;font-size:10px!important;font-weight:950;letter-spacing:.1em;line-height:1.25;text-transform:uppercase}.trend-metrics{display:flex;gap:7px;margin-top:11px}.trend-metrics>span{display:grid;grid-template-columns:16px auto;grid-column-gap:5px;column-gap:5px;align-items:center;min-width:84px;padding:7px 8px;border:1px solid rgba(227,77,145,.28);border-radius:11px;background:rgba(255,248,253,.84)}.trend-metrics i{display:grid;width:16px;height:16px;place-items:center;border-radius:50%;background:#f250a0;color:#fff}.trend-metrics svg{width:10px;height:10px;fill:none;stroke:currentColor;stroke-width:2.3}.trend-metrics>span:nth-child(2) i{background:#8057e5}.trend-metrics b{color:#d94791;font-size:14px;line-height:1}.trend-metrics>span:nth-child(2) b{color:#6941d0}.trend-metrics small{grid-column:2;color:#786d86;font-size:8px;font-weight:950;letter-spacing:.08em;text-transform:uppercase}.trend-card-bottom{margin-top:auto}.trend-card-bottom a{padding:8px 11px!important}.trend-card-bottom small{max-width:315px}.trend-number{display:none}@media(max-width:720px){.trend-card{min-height:0!important;padding:18px!important}.trend-card-top>span:first-child{font-size:31px!important}.trend-card-main{grid-template-columns:102px minmax(0,1fr);gap:13px;margin:12px 0}.trend-preview,.trend-preview img,.trend-preview>div{min-height:132px;height:132px}.trend-card-copy h3{font-size:25px!important}.trend-card-copy>p:not(.trend-format){display:none}.trend-metrics{gap:5px;margin-top:9px}.trend-metrics>span{min-width:0;padding:6px;grid-template-columns:15px auto;column-gap:4px}.trend-metrics b{font-size:13px}.trend-metrics small{font-size:7px}.trend-card-bottom{align-items:end!important}.trend-card-bottom em{font-size:10px}.trend-card-bottom small{display:none}.trend-card-bottom a{padding:7px 9px!important;font-size:10px!important}.trend-platform{max-width:136px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}}